Tag Archives: Search Engine Marketing (SEM/PPC)

Cleaning up SEM/PPC campaigns is like cleaning out the refrigerator

Cleaning up SEM/PPC campaigns is like cleaning out the refrigerator

iStock_000000503662XSmall

I was cleaning out my refrigerator over the weekend. Realizing that some items have gone bad is always disappointing. One is then faced the reality of having to throw out the bad items.

The same thing applies with pay-per-click keywords. If people have been clicking on an ad for a particular keyword and there are no conversions (leads, sign-ups, sales, downloads) does that mean that that keyword has gone bad?

It depends ultimately on the client goals. If they are aiming for visibility in the search engines, the focus is on click and click-through rates (CTR). If the focus is on conversions , then its about how much did that lead cost.

If there is a particular keyword that costs over a certain amount for a given period of time, you can either pause the keyword or delete it. This also applies for ads as well.

No matter what method one chooses for reviewing paid search campaigns, it is always important to review your campaigns regularly.

How to Re-Discover Your Website

  Some folks have today (Columbus Day in the US, Canadian Thanksgiving) off. Others are on the job. Regardless of where you are, if you have a moment, take the time to learn where your website visitors are coming from. Why wait until the end of the month? Here’s a list of places you can… Continue Reading

SEO vs. Social Media, the Debate continues

No matter what side of the fence that you’re on, we can all agree that social media has made an impact on search and vice versa. A few weeks ago, SEOMoz did a post titled Five Ways To Use Your Social Profiles For SEO for their Whiteboard Friday post. This is important since whenever someone… Continue Reading