Tag Archives: email

Email Subscribers are getting “NO RESPECT!”

I’ve been doing a lot of reading. Some of that reading in this day and age includes emails. I’ve been noticing a disturbing trend among marketers in the way they address their email subscribers.

Simply put, email subscribers are getting no respect.


Email subscribers are not being addressed with respect.  In an email a certain organization sends out, they are being addressed as “non-members”. Another company addresses subscribers as “Dear, Paywall.” (I wish I was making this stuff up.)

Non-member newsletter
Exhibit A – Non-member newsletter – how subscribers are addressed


Dear Paywall
Exhibit B – ‘Dear Paywall’


What effects do these types of email marketing methods cause?

  • They may feel like they are second-class citizens.
  • They may also feel alienated because they feel that they are not as important as your paid and/or member subscribers.
  • They feel frustrated an appalled when they receive an email from the above examples.

Then they unsubscribe. Worse, they may spread the word (ahem) and they tell their friends and colleagues.

So the next time you write an email to your email subscribers, think about how you would like to be addressed regardless if they pay you or not. Either address them with respect, or you won’t have anyone to send an email to at all.

I can point to many examples of companies addressing their subscribers with respect, but we’ll save that for another post.

Fall in Love with your Fans again

Fall in Love with your Fans again

Remember when someone would take the time to send a handwritten note? What about an email over 10 years ago? That meant a lot. If you haven’t connected with your clients, customers and subscribers in a while, now is as good of time as any.  Continue Reading

Email Marketing that Makes Sense

A couple of weeks ago, I received an email notification that my billing statement was ready. This evening, fearing that I would be late paying the bill, I opened the email  and click on the link that said  to view, print and download the statement. I arrived at the homepage and attempted to login to… Continue Reading

Is the toll bell ringing for newsletters?

As I sent out my latest newsletter, I ponder the question “Is the toll bell ringing for newsletters?” According to Web Worker Daily, The Power of Newsletters is stronger than ever. If you have subscribers to your email newsletter, that’s really saying something, especially in the age of FaceBook , Twitter and other social mediums.… Continue Reading