Tag Archives: analytics

Mothering Your Own Website


When you serve your clients, its hard to stop and think about your own web presence.
Here are some tips I have to step back and give my website the TLC it needs.

  1. Is your website receiving traffic? If you have Google Analytics installed you can answer that question by simply logging on. If you don’t, login to your web hosting provider site to see if you can access the traffic logs.
  2. Can you see your error logs? Do you know what pages visitors are looking for, but cannot find? Make it easy for them to access your website. Either install a redirect to another page or reactivate the page with the relevant information.
  3. Are their broken images on your site? Maybe there was a page that was moved. Either find the original image and re-upload or find a new image.
  4. Do you know when your domain expires? Most people don’t know until it is nearly too late. Do yourself a favor and put the date on your calendar of choice so you can renew in a timely manner and don’t get stuck later.
  5. Is your content shareable? Do you have sharing buttons for social media enabled on your posts?
  6. Backup your website. We have seen how many web hosting companies and blog providers have bad days.  Don’t let their “bad day” become your nightmare.

These are just a few items I check for on my own web presence.

Is there anything that you check for on the regular basis on your website? Sound off in the comments.



How to Re-Discover Your Website

  Some folks have today (Columbus Day in the US, Canadian Thanksgiving) off. Others are on the job. Regardless of where you are, if you have a moment, take the time to learn where your website visitors are coming from. Why wait until the end of the month? Here’s a list of places you can… Continue Reading

Stats Showdown from WordCamp NYC

Stats Showdown – WordCampNYC 2009 View more presentations from nextSTEPH. My presentation, “Stats Showdown” from WordCampNYC is now posted. Download here. Here’s what people thought about the presentation: @andrew_cpht: @nextsteph I heard that from a lot of ppl. Must’ve been really good. #wcnyc @viviane212: @nextsteph Your presentation on WordPress stats very helpful. Old Statcounter fan,… Continue Reading

nextSTEPH launches Remote Desktop Support Services

nextSTEPH now offers remote desktop support for the following services: Macromedia Contribute Training Search Engine Optimization (SEO) Support Search Engine Marketing (SEM) Support Web Analytics Support Web Applications Support Also, a special thanks to Karen Gedney of Karen Gedney Communications who was the catalyst of these services. Continue Reading

Metropolitan College of New York

Metropolitan College of New York

Increased interest in a New York City’s area college’s academic programs through both  search engine marketing (SEM)/Pay-Per-Click (PPC) and search engine optimization (SEO) by way of leads and inquires. Established and implemented social media, paid search campaigns on both Google AdWords and Yahoo Search Marketing, the college has also managed to bring in high level… Continue Reading