Category Archives: Marketing

Google AdWords would like to Spring Clean your Account

Google AdWords Spring Clean

Good Monday Morning!

In addition to welcoming the warmer weather, Google AdWords has decided to get a jumpstart on “Spring Cleaning” by permanently deleting ads and keywords that haven’t gotten any impressions, or that have been removed for over 100 days (or for  over 3 months.)

I’m concerned because I won’t be able to see what didn’t work, and then a few months later, I’ll absentmindedly add the ad or keyword again.

How will this news affect management and of existing campaigns?  Sound off!

Did you know that you can do your own keyword research?

Sure you know what your website is all about, but will searchers find it? Find out what searchers are searching for by visiting the following keyword research tools. Both sites have free versions that limit the amount of keywords that one can search. One can type in a keyword, and the results will… Continue Reading