search engine marketing (SEM)/ Pay-Per-Click (PPC)

Metropolitan College of New York
The primary goal of the website is to increase interest in their academic programs through both search engine marketing (SEM) and search engine optimization (SEO) by way of leads and inquires.

By implementing SEM campaigns on both Google AdWords and Yahoo Search Marketing, the school has also mananged to bring in high interest level inquires. Also by using Google Site Targeting, the school was able to advertise on niche sites that are relevent to the academic programs offered. The site is currently being analyzed on Google Analytics, ClickTracks, and has used WebTrends in the past.

In terms of SEO, the school has managed to be placed on the top 3 pages of search engines for keywords associated with its programs.

From May 2005 to May 2006, doubled the amount of inquires coming from the Internet; increased the amount of search engine traffic by 12%; increased the amount of web sourced applications by over 300%.

Roles Served: Web Analyst since 2002, SEO and SEM since 2004.

To take your web presence to the nextSTEPH, fill out the worksheet or contact us for more information.

home  |  about  |  services  |  portfolio  |  store  |  site map  |  contact
nextSTEPH • New York, New York, 10034 USA • phone/fax: 866-540-2049
Copyright © 2004  |  next STEPH. All rights reserved.  |  disclaimer  |  privacy policy