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Insight Wellness Center
Primary Goal:
To design and implenment a retail health wellness website.
Date Completed:
September 2003; Resigned April 2006
For 2006 YTD, Insight Welleness Center has a near 1% conversion rate from visitors to completed purchases.
Case
Study Download: Insight
Wellness Center Redesign (PDF)
To view PDF files you need the Adobe
Acrobat Reader.
Roles Served: Web Designer/Developer, Webmaster, Graphic
Designer, HTML Programmer, Online Marketing (SEO/SEM)
Manager
Secondary Goal:
To raise online awareness and generate sales for the retail health
& wellness website.
Date Completed:
Ongoing
Results:
Click here to see
an enlarged screenshot.
Using Search Engine Optimization (SEO), the site had reached page 1 and 2 rankings on Google for industry specific terms within 10 days after the site was launched.
In addition, Insight Wellness Center has listed products on Froogle and has done Search Engine Marketing (SEM) campaigns on Overture and Google Adwords which have achieved click-thru rates of over 3% and 1% respectively.
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