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Before 2005, Selective Casting was unable to track clickthrough rates from their monthly newsletter.
In February 2005, the newsletter reached an all-time high open rate of over 51%.
In August 2005, it reached an all-time high click-through rate of over 7%.
E-Newsletter subscriptions have nearly increased 33% in 2005, and the amount of unique visitors to Selective Casting website has also increased by a third in 2005.