Getting a business mention can be good or bad news.
If your business did a good deed, made a great impression, etc. In this case, link and promote the article (on social media and in your newsletter), and buy a few magazines or newspapers if they are publishing the old school way.
While you’re at it, save an online copy of the article as a PDF. Why?
Things happen. A business owner was regretting not archiving their business mentions because websites can be here today and gone tomorrow.
So take a moment and go thru your press section and save your business mentions as PDFs.
You’ll thank yourself later in the long run.
Photo by: Matthew Guay