Good Monday Morning!
In addition to welcoming the warmer weather, Google AdWords has decided to get a jumpstart on “Spring Cleaning” by permanently deleting ads and keywords that haven’t gotten any impressions, or that have been removed for over 100 days (or for over 3 months.)
I’m concerned because I won’t be able to see what didn’t work, and then a few months later, I’ll absentmindedly add the ad or keyword again.
How will this news affect management and of existing campaigns? Sound off!