Google AdWords would like to Spring Clean your Account

Google AdWords Spring Clean

Good Monday Morning!

In addition to welcoming the warmer weather, Google AdWords has decided to get a jumpstart on “Spring Cleaning” by permanently deleting ads and keywords that haven’t gotten any impressions, or that have been removed for over 100 days (or for  over 3 months.)

I’m concerned because I won’t be able to see what didn’t work, and then a few months later, I’ll absentmindedly add the ad or keyword again.

How will this news affect management and of existing campaigns?  Sound off!

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